Call Tracking is a fantastic tool to have in your arsenal, allowing at its most basic level to see how many calls your business is receiving. However there are a number of different ways call tracking data can be integrated…
Google Data Studio is a data visualization platform, letting you create ‘dynamic and visually compelling reports and dashboards’. Its ability to connect to multiple data sources – both within the Google ecosystem and outside – makes it incredibly flexible to…
Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…
Generally, Delacon’s call tracking code is fairly easy to implement. Thanks to some recent innovations, our simple one line code automatically updates the phone numbers on the web page the code is implemented on. However while simply inserting the code into…
Delacon’s integrations with Salesforce and Google Analytics allows call data to be pushed into Salesforce (as a newly created lead) and Google Analytics (as events). We have taken this further by providing an integration between Salesforce and Google Analytics, allowing…
Delacon’s AdWords and DoubleClick Call Extension Integration allows call data received from AdWords Call Extension numbers to be pushed into DoubleClick. AdWords Call Extensions allow for phone numbers to be embedded in the actual ad. These numbers can be clicked when…
With Delacon call tracking, you can track calls through to conversion or call outcome, and measure the importance of the call in the overall sale. The Delacon Call ID is your link to calculating call outcome including CPA or Cost…
Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…
When integrating Delacon’s call tracking solution into Google Analytics or your CRM, a number of new fields will need to be created in your CRM, and a number of custom metrics and dimensions will need to be created in Google Analytics.…
Following our determination to build an impressive suite of integrations with leading software platforms, the Delacon code can now be used with Ensighten and can be found in the Ensighten App store. This tag management solution lets you easily unify…
